Services
Product Marketing Research & Development
Equipment manufacturers often ask us to evaluate the marketplace for their proposed or existing products. We can provide market forecasts, economic analyses and competitive product comparisons to assist manufacturers. Because we are actively involved in state-of-the-art facility design and operations, manufacturers tap our knowledge for trends in technology to meet evolving industry demands.
Our cross-disciplinary services offer us a unique perspective on features and functions being demanded by customers. Our perspective is valued by vendors who look to develop products and services with a marketable value proposition.
We have assisted software developers and equipment manufacturers with designing new products as well as enhancing existing products. We have also assisted service providers with developing new service offerings to fulfill customer demands.
We have also assisted vendors looking to enter the broadcast marketplace to sell their goods and/or services to the broadcast industry. For those vendors that are entering the broadcast marketplace for the first time, we have developed primers designed to demystify the broadcast industry.
In these primers, we outline the various business entities that comprise the broadcast industry, and we detail how they relate to each other. We also detail sales channels and marketing strategies to penetrate those channels.
Our consultants also recognize that to be a credible vendor in this marketplace, one needs to understand the perspective of the customer; the broadcaster, production company, TV cable operator, university, etcetera. To address this requirement, we have provided primers on TV production and distribution business operations. This approach has given our clients a competitive edge as they vie for their share of this unique market.
Overview || Management Consulting || Strategic Planning || Business Modeling || Requirements Analyses || Workflow || Personnel Organization || Engineering Design || Project Administration || Product Marketing R&D
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We invite you to contact us to discuss how we might be of assistance to you. For additional information or to request a proposal, you may email us or telephone us in the United States at + 508-359-0176.
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last updated: 5 January, 2011
Services - Overview
Product Marketing R&D
